Product Design

A UX Audit is an in-depth assessment of an existing digital experience. UX Audits can help businesses understand opportunities for improvement, sources of unnecessary friction, and features that might need to be fixed to meet certain standards. These are all ways that a UX Audit can help modernize a product and identify top priorities for a redesign. 

Client work doesn’t always give our product designers the opportunity to explore the latest styles and innovative technologies in the wider digital world. So we decided to give ourselves a creative challenge: What could we come up with given a single day to design an imaginary app for a future-thinking use case?

After a degree and 5 professional years as a graphic designer, I shifted my career from graphic design to product design. Read why I did it, how I made it happen, and the biggest similarities and differences between the two disciplines.

In 2020 our digital product designers set out to create UI screens for their very own app concepts. The twist? They all delivered their designs in one 7-hour workday. The events of the challenge were hectic, but the genius and creativity were abundant. Thus, we’ve made it an annual thing!

Organizations with a high level of UX maturity know that making design decisions based on users’ motivations and data is the best way to systematically meet and exceed customer’s expectations. While UX can be tricky to measure, there are certain behavioral and attitudinal metrics that you can use to set UX KPIs.

Most designers assume high-fidelity clickable prototypes are a necessary part of the design process. However, as an empathetic team member, designers should be asking themselves, "Who is the prototype serving? Does this way of working best serve the primary recipient of the designs?" Learn when a clickable prototype is necessary and when it's better to deliver something else.

Feedback from a prototype is the best route to learn users’ expectations and needs. Read why you should be design prototyping early and often.

Teams can get focused on acquiring things to learn but not bother to look at the collection itself. So, our design team decided to set aside a day to simply rest and absorb what we had accumulated, adopted, and adapted over the past few months. Here's how it went and what we learned from the experience.

Friendly UI is taking the design world by storm, resulting in playful and childlike interface designs that have been getting mixed reactions from users. This trend stems from a desire to relate to users and enhance accessibility. In a world where technology is being used more universally, it makes sense to broaden design appeal to a larger audience.

Product Designer Pamela shares her insights into how color can be used effectively in UI design. Learn more about the 'golden rule' and ADA compliance with color.

As the user experience discipline has evolved over the last decade, we’ve seen a jump in the number of product designers stepping into product ownership or business analyst roles without leaving their design duties behind. Is a designer the right team member to fill a product owner role?

In early June of 2020, a group of highly-ambitious digital product designers at Crema set out to complete an entirely-remote design challenge. The event was the first of its kind at our organization and one that allowed the designers to flex their creative muscles. In just one, 7-hour work-day, each designer sought out to create the UI screens for their own original app concept. And the results were pretty astonishing.