Perform a UX audit with Crema to uncover exactly why engagement is low with your current digital product.
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Crema's UX Audits critically evaluate the user experience of your existing digital products. These in-depth assessments provide actionable recommendations to help stakeholders better understand the opportunities at hand, the must-fix elements, and what parts of the experience are causing unnecessary friction.
Companies that do not invest in great user experiences are surpassed by the competition with better tooling and processes. A well-known Forrester Research study suggests that every dollar invested in UX creates up to 100 dollars in return*
This service is essential for organizations seeking to align their technology more closely with customer or employee expectations. We partner with organizations addressing issues with their owned software, whether it's web-based, mobile, or built within tools like Salesforce or Sharepoint.
These audits aren’t lightweight. They’re designed for ambitious leaders prepared to drive real change. We equip clients with actionable learnings and a clear roadmap to address the most critical issues.
🤔 Wondering about the scope of your UX audit?
Take this free 3-minute assessment to understand the scale and requirements for your unique situation.
To maintain a streamlined and efficient communication channel, we schedule weekly Q&A sessions. This regular interaction ensures that all parties are aligned and can quickly address any queries or adjustments needed as the project progresses.
Crema performed a UX audit for a healthcare technology company to improve their robust website. They identified areas for improvement on the company’s website and ensured it was user-centric. Crema's suggested were implemented, resulting in a new and improved website users love.
Every UX audit kicks off with a Product Lab. This is intentional time for your team and ours to think deeply, challenge assumptions, innovate together, and unlock the most meaningful experiences for your business and users.
Every team's methods vary slightly. Ours are defined on scales of attitudinal to behavioral and qualitative to quantitative. Methods include, but are not limited to: surveys, competitive reviews, the Honeycomb Method, and content audits.
A product roadmap will help you implement the recommended improvements and address the most pressing issues identified. You'll walk away with a structured plan for prioritizing and executing UX enhancements based on their impact on user experience and alignment with business goals.
What to expect from the call:
* We will either create a customized proposal or suggest another partner who might better fit your needs.
From both the business and user perspective, there are a handful of signs that indicate the potential need for a more comprehensive audit. The most common symptoms clients struggle with are low adoption rates, dips in engagement, partial product utilization, inconsistent design, and scalability issues. If you’ve been dealing with these challenges for any period of time, an audit can help you focus in on targeted improvements to improve and modernize the overall customer or employee experience. Ultimately, a UX audit provides actionable insights that enable businesses to optimize their products or services for better user satisfaction and operational efficiency.
We partner with growing organizations that have owned digital products, whether they be complex websites, mobile applications, or software platforms. As an established agency (since 2009) we have experience designing and auditing a wide variety of digital products. We’ve seen almost everything - from B2B Sharepoint sites to B2C e-commerce platforms. The scale of the product should be considered as we do not perform audits on small-scale sites. Book a short consult to determine whether your project is a good fit.
Crema’s audits take a comprehensive look at the UX and UI of your tooling. The rigor of an audit can vary depending on factors such as the complexity of the product or service, the goals of the audit, and the resources available. Regardless, these audits are always thorough and include user research. Projects are typically assigned a dedicated product manager, designer, and UX writer for appropriate coverage. They work together to equip clients with actionable learnings and a clear roadmap to address the most critical issues.
There's more than one way to crack an egg! This specific UX audit process has been refined from our lived experience. At Crema, we typically begin with a Product Lab – a chance for our teams to dig deep into your challenges and business goals together. Next, we move into design analysis, using proven evaluation methods including our Honeycomb framework, SWOT analysis, and detailed examination of user flows and content quality. All of our findings are validated with direct user feedback, which we conduct on your behalf. At the end we synthesize everything into clear, actionable recommendations, prioritized by impact and feasibility.
We leverage a thoughtfully selected set of tools at our organization. Figma is our design tool of choice for collaborative interface analysis and detailed design recommendations. Typeform is used to gather user insights through targeted surveys. Miro is used to facilitate meetings or workshops and present our findings. But ultimately what makes our approach strong is our adaptability – we're skilled at integrating with your team's existing tools and workflows. And happy to do it! Whether that means working within your established design systems or adopting your preferred collaboration tool stack, we ensure our partnership feels natural and our recommendations are easy for your team to implement.
