Episode 78

What’s it like acting as a liaison and advocate in the product space? Tracy Edwards, Chief Product Officer at SBI, shares her experience leveraging different tactics to get stakeholders onboard, working within SBI’s ‘initiative vs capability’ structure to align her product vision against other company initiatives, and identifying the right problem and evangelists from the get-go to ensure product success. This episode gets to the core of what products are really about: communicating how technology is filling a human need.