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At Crema, our product teams are always experimenting with up-and-coming tools, trends, and ways of working.  Keep a pulse on what we're learning through our written content.

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At Crema, we build custom digital products for our clients. They could use off-the-shelf software but choose to create something to fit their specific needs. Every now and then, we get the chance to create tools for ourselves. Here are two examples of lightweight internal applications that were built to meet specific needs at Crema.

Company Culture
2 Tools We Built for Ourselves: Why You Should Create Internal Products
by
CK Hicks
Aug 29, 2022

By designing a system to learn, not just do, Bill Walsh changed football’s approach to confronting challenges. Those of us in the digital product industry can learn from this unconventional approach, even off the football field. This mindset will help you make decisions in complex situations, give you a greater perspective on your challenges, and remind you that outcomes-driven development — not just delivery — is the most important part of winning whatever game you’re playing.

Consulting
The First 15: A Product Strategy for Diagnosis & Growth

Crema has been chosen by Strat Property Management Inc. (SPMI) to help carry out the first phases of a complete digital transformation of their core business processes.

News
SPMI Partners with Crema to Begin a Complete Digital Transformation

After a degree and 5 professional years as a graphic designer, I shifted my career from graphic design to product design. Read why I did it, how I made it happen, and the biggest similarities and differences between the two disciplines.

Product Design
From Graphic Design to Product Design: Why I Switched and The Difference Between Them
by
Jeremy Murray
Apr 28, 2022

Merging companies is hard. It’s a challenge for culture, brand, and technology. But it can be successful if you’re prepared.

Company Culture
Why M&A’s in Tech Often Fail

Crema & Global Orphan Project have partnered together to bolster the user experience of their CarePortal platform in service of more than 125,000 children in crisis in the United States. CarePortal has empowered more than 38,000 community responders and 3,000 churches to contribute more than $40,000,000 in economic impact to the community. With hopes of scaling to the global market with increased local partnerships, CarePortal is investing in a UX audit to unlock the potential of the platform, improve the accessibility & scalability of the app, and prioritize potential features.

News
In Preparation for International Expansion, Global Orphan Project Enlists Crema to Perform UX Audit
by
Justin Mertes
Mar 1, 2022

We've found that different clients aren’t always ready to build and they also don’t know exactly what to do in order to realize a particular opportunity. There’s a lot of hard work that goes into making a great product before you start making the product. So why don't more internal teams do this kind of exploratory work? Plenty of teams do, and it's fantastic. But there are plenty of good, understandable reasons why teams & leaders don't get into this on their own.

Consulting
Exploratory-as-a-Service

Crema and AdamsGabbert have partnered to explore a new technology concept to streamline accounts payable processes. In principle, the concept can help optimize and automate several processes such as end-to-end invoice processing, data capture/extraction, and purchase order matching.

News
AdamsGabbert and Crema Partner to Automate Accounts Payable Headaches and Save Businesses Money

Occidental Management and Crema are working together to create a fully digitally connected experience across the campus with a human-first approach that will connect Aspiria’s tenants to the robust amenities on the property. The app will offer added benefits by allowing one-step online food ordering, conference center reservations, fitness center classes, and more.

News
Occidental Management Chooses Crema for Aspiria Tech Partner

When running virtual workshops, Miro or MURAL* should primarily be used as a presentation tool rather than a collaboration tool. In this blog, I will unpack why this is my conviction and provide a framework that will equip any facilitator, project manager, or leader of any virtual meeting or workshop to determine just how collaborative to make their virtual whiteboard experience.

Product Management
The Dangers of Virtual Workshops (And the Framework That Makes Them Exceptional)

Imagine the potential of what you could achieve by tapping into the collective genius of your agency partner. How would your business change if you were able to tap into staff that has experience and immersion in other verticals, types of work, and organizations beyond your reach? The best agencies can take this broad experience and match it exactly with the client's needs.

Client Resources
Tapping Into Your Agency's Collective Genius

Organizations with a high level of UX maturity know that making design decisions based on users’ motivations and data is the best way to systematically meet and exceed customer’s expectations. While UX can be tricky to measure, there are certain behavioral and attitudinal metrics that you can use to set UX KPIs.

Product Design
Using KPIs to Track the Value of Design
Tyler Hilker
4
min read

The Better Bets Canvas for Product Leaders

In this article, we talk about a tool we use to help product leaders think more deeply about the problems they face every day. We call it the Better Bets Canvas, based on insights found in Annie Duke's book Thinking and Bets (which you should absolutely go read).

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